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007 Why There is Money in Knowing Your Ideal Client

In this episode, we will talk about how knowing our ideal client brings you money. I will share the story of how finding and focusing on my ideal client massively changed my wedding planning business. We will go through some common fears and misconceptions about niching down, and the correct way of doing it.

What You Will Learn In This Episode:

– How I found my ideal and transformed my wedding planning business

– The benefits of narrowing down who we want to work with

– What is the right way of niching down, and what questions we must ask ourselves

When we are picturing who our ideal client is, we need to think about the person we want to work with and the problem they have. We will then specialise in solving that particular issue, and that is what we will be known for. When it comes to differentiating ourselves from others online, pigeonholing ourselves will make us more money in the long run.


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