PERSONAL BRAND STRATEGIST
monetise
Your Personal Brand
build trust, build visibility, build income with this personal brand playbook
MONEY MATTERS,
but happiness matters more...
It’s time to get clear about what you really want, stop scaling businesses that aren’t aligned with your vision and to create a personal brand that enables you to finally Build What Matters.
When successful businesses hit a ceiling, it usually isn't about capability, it's about clarity. Most advice will tell you to scale harder and optimise more but what if you're actually building the wrong thing? I work with experienced business owners to cut through this noise and rebuild something that works for them, not what worked for others or what the industry expects. That means getting clear on your positioning, restructuring your model, and building a personal brand that sells for you, so you can start leading.
My mission goes beyond the numbers. I want to free you from the pressure to scale for the sake of it and build something sustainable. Something you're proud of, that fits who you are now, not who you had to be to survive.
There’s so much impact and income to be had when you create your world class personal brand. And no matter the industry, the leaders who stand at the forefront are the ones who will thrive.
“What has always stood out to me about your work is how world-class it is in both execution and integrity.
GIOVANNI MARSICO
IF YOUR STRATEGY COSTS YOU YOUR HAPPINESS, IT’S NOT A STRATEGY.
Hey I’m Lisa, Global Personal Brand Strategist, keynote speaker, Sunday Times bestselling author, mentor and mum of twins. I’ve always been determined to create an impact, working with thousands of entrepreneurs and Corporate clients around the world and now I’m here to revolutionise what personal brand really looks like. Things are changing, fast. We’re living through a trust recession right now, and whether you’re a solo entrepreneur, or the CEO of a huge corporate brand, only the leaders who prioritise their personal brands will build true success.
To do that, you have to stop being scared of who you really are and believe in yourself, no matter what. You have to forget the algorithm, or the industry or expectations and build total belief in yourself. I’ve lived through backlash, criticism and enough noise to know that ultimately it is about you. My life is completely different to 8 years ago for that exact reason. I’ve achieved more than I ever thought possible and that goes beyond numbers.
WHATEVER YOUR BUSINESS, YOU ARE THE CURRENCY, NOT YOUR BRAND.
PEOPLE WILL ONLY BUY FROM THE PEOPLE BEHIND THE BRAND.
Forget faceless brands, now people want a human they can trust. That’s why if you are a CEO, or a founder, a strong personal brand is the ultimate tool you have to leverage. And it all starts with you because what moves the needle in today’s market is visibility, credibility, and connection. So before you build, scale or launch anything you need to know what you want and value the most. Then you can reverse-engineer the strategy to protect what really matters.
I’m the bridge between what you want, and what you believe is actually possible. I’ll help you to look past the excuses, the patterns, and identities you’ve outgrown but keep holding onto because the industry you’re in conditioned you to. This isn’t another blueprint. Or a new plan. It’s a new perspective. I’m here to see your truth so you go from asking “help me make money,” to “help me build happiness and make money.”
I’m here to help you build a trusted, visible personal brand that makes your life extraordinary.
personal brand
WORKING WITH LISA JOHNSON WAS EXACTLY WHAT I NEEDED.
She helped me map out a crystal-clear launch plan for my Membership and showed me how all of my offers fit together in a way that finally made sense. Her ability to simplify things while highlighting what’s working (and what’s not) was invaluable. And honestly? As someone who has been a student and teacher of personal development for over a decade, I was surprised (in the best way) by how much she challenged me to see myself at my next level. I walked away with a focused, aligned strategy — and a deeper sense of what I’m truly capable of.”
EMILY WILLIAMS
A WORLD CLASS PERSONAL BRAND IS NO LONGER OPTIONAL. IT’S EVERYTHING.
PERSONAL STORY
Every great personal brand has a powerful story. A turning point when you decided to stop doing what was expected and decided to back yourself. When you're willing to share it, people pay attention. Not because it's inspirational, because it's credible. It explains why you think differently, why your approach exists, and why you don’t copy everyone else. The leaders with the strongest reputations are the ones who can articulate a clear before and after, and explain what shifted.
CONVICTION POSITIONING
We are at our strongest when we stop being scared of who we really are. That doesn't mean being controversial for the sake of it. It means having the courage to stand for what you want, speak your truth and believe in your point of view, without question. It means forgetting what the industry wants to hear and saying what everyone else wishes they were brave enough to. You’ll create instant authenticity, because the fastest way to dilute your brand is to try to appeal to everyone.
CONNECTION MESSAGING
Messaging is everything. If people can't immediately articulate what you're known for, your messaging isn't working. The fastest way to get people to associate your name with exactly what you do is through repetition so you have to get consistent. The most effective personal brands ensure their messaging is at the centre of everything they do so it becomes inseparable from their name. You hear the person, you know the framework. You see the content, you know the source.
PURPOSE-LED IDENTITY
Purpose is power, and connection is currency, so knowing what that means to your identity is crucial to build a personal brand that delivers the happiness and success you want. When you define your purpose-led identity, not just what you do, but why you do it that way, everything gets easier. Your positioning sharpens, your messaging becomes consistent and the right clients see themselves in your work, meaning no more competing purely on price and availability, which is never enough.
THOUGHT LEADERSHIP
People buy because of purpose now, which is why Leaders' opinions matter more than ever. And to go from being an expert in what you do, to global thought leader status you have to show up like you’ve been cancelled.
In an era where CEO’s must be humanised, it isn't just what you can deliver, it's how you think about the future of your industry. You need the courage to share the real, bold opinions and have actual positions on what's working and what needs to change. You’ll create friction and people will disagree, but is that an issue if the alternative is being forgettable?
The leaders who define industries are willing to say, "Here's what I believe, here's why it matters, and here's where I think we're getting it wrong." That's what builds a reputation that lasts. Not playing it safe.
LISA JOHNSON IS THE ULTIMATE ONLINE MENTOR FOR AMBITIOUS ENTREPRENEURS WHO WANT SUCCESS WITHOUT COMPROMISE.
Her approach proves you don’t have to choose between impact, integrity, and income — you can build all three, sustainably.
She doesn’t just teach theory — she’s lived it. Through multiple income streams, ethical marketing, and a values-led approach to visibility and growth, she shows entrepreneurs how to turn their existing expertise into real, sustainable success. Her strategies are smart, ethical, and designed for long-term success, not burnout.
SELENA SOO
making money online...
is an honest, frank and entertaining journey into the lives and stories of inspirational characters from a variety of backgrounds.
No subject is off limits, Lisa is always curious to find out what makes people tick. Everybody has a story to tell, and this is your opportunity to hear them.
Season 2 Episode 12
How the inner work will actually make the difference
With Nicki James
Season 2 Episode 11
A chat about industry changes
With Dan Meredith
Season 2 Episode 10
Is network marketing ethical?
With Charlie Day
“She has a knack of bringing the best out of you and seeing things that you can’t that can change your business and brand in ways you never thought possible.
DAN MEREDITH
Are you ready to make money mean something and Build What Matters™
Make
money
Online
Halve your hours, double your earnings & love your life
SO FOR YOU, YOUR LIFE AND YOUR IMPACT... BUILD WHAT MATTERS.
AND LET EVERYTHING ELSE GO.
