A 12 MONTH PERSONAL BRAND TRANSFORMATION
for experts ready to step into unmistakable Category of One Leadership that becomes impossible to ignore.
this is personal brand mastery like you’ve never experienced before.
Most high-level rooms focus on business strategy. World Class is built around the one thing that determines who rises, who stalls and who becomes the reference point - your personal brand.
World Class isn’t a program. It’s not a mastermind. This is the evolution traditional masterminds cannot deliver. It’s bespoke, tailored to you and it gives not only unrivalled access to two of the biggest Personal Brand Experts in the industry but opportunities to access the players that will change the game for you.
The industry is changing. Visibility without identity is slowing down. Strategies without trust are falling flat. World Class is for those that are already experts and can see that thought leadership is where they need to step into next. You don’t just refine your positioning here. You become the leader whose brand carries weight and whose presence sets the standard.
THIS DOES NOT EXIST ANYWHERE ELSE...
PERSONAL BRAND IS THE ONLY WAY TO SCALE IN TODAY’S WORLD.
People think Personal Brand is optional. A nice-to-have. Something you focus on once the business is “sorted.” They reduce it to visibility, content and being seen.
But a personal brand doesn’t only live in visibility. It’s lived through everything. The way you lead, the decisions you make and the impact you create. It shows up in your marketing, your funnels, your strategy and the experience clients have the moment they enter your world.
Most Personal Brand advice falls flat because it teaches output without identity, tactics without authority and visibility without substance. And in an industry that’s changing fast, that gap is exactly where most brands stall.
Because in an AI era where anyone can look and sound good at the click of a button it’s the leaders who control the narrative that will raise the bar. The ones that don’t fear the negativity and challenge that can come from disrupting the status quo.
World Class exists to transform your personal brand from a marketing asset into your ultimate leverage. To establish you as THE authority in your niche, to bring elite clients and collaborations to you and position you as a category of one business owner.
World Class exists for the moment after the success. When the strategy has worked, the business is more stable financially, the credibility is built… and yet something bigger is calling. You can feel it. The industry is shifting. The things that once drove results don’t carry the same weight anymore. And you know that staying where you are isn’t the move. You need to evolve.
This is for the rising business owners who don’t want incremental growth. You move fast. You think big. You lead yourself. You don’t want to be world class “one day.” You want to be the reference point now. Either you’re ready to be fully seen as a category of one, or you’re already there and the results that once excited you no longer stretch you and you are ready for change.
World Class is where we extract the real genius of your brand, read what the market is actually asking for next, and get ahead of the curve before the industry catches up.
This is the move from “I’m doing well” to
“I’M BUILDING SOMETHING THE INDUSTRY WILL NEVER FORGET.”
your personal brand transformation starts here...
This is strategic, creative and identity-led growth for the highest-calibre entrepreneurs.
So if you’re an expert who’s done pretending you’re not built to lead at the highest level, and you are ready for real, raw, radical honesty about what you want, what you need and what needs to shift then World Class is your space to make the move that changes everything.
Here’s the thing, a real, true personal brand isn’t just constantly winning. It’s learning, growing, adapting, KNOWING and then taking the ultimate leap.
It’s not just visibility. It’s not just audience size. It’s not making noise. It’s much more than that.
It’s how you shift from paying to speak to getting paid to speak. It’s what enables you to maximise and capitalise on every single opportunity. It’s how you become not only the one they queue to work with but the no brainer choice to the biggest names for their platforms. And it’s how you become a World Class category of one leader that everybody knows.
That’s how you balance the impact and the income. And create waves that they’ll always remember.
ARE YOU READY TO BE WORLD CLASS?
NOT A PROGRAM. NOT A MASTERMIND. THIS IS DIFFERENT.
We’re not about a curriculum, or surface-level coaching. It’s a space where you’ll be held to a World Class standard daily. Where you’ll be seen and recognised in your highest potential with high proximity access to two distinct forms of mastery.
It’s where you’ll get exclusive, never-before-seen access to both Lisa, who’s built a multi-million pound personal brand herself and Nicki, who creates multi-million pound brands for the biggest names in the industry.
It’s the creative and the strategy.
The who you become and the moves you make.
It’s the thing that raises the bar time and time again.
It’s the support that includes the expertise and genius of mentors who see what’s next before you do, packaged into the ultimate personal brand experience to ensure you never need to choose between personal brand and business again. Because true success means leading with both.
MEET YOUR HOSTS
A Global Personal Brand strategist, Sunday Times bestselling author and keynote speaker, as well as the co-founder of brand and marketing agency Nxt Level, Lisa has turned her world class personal brand into over ÂŁ20m in revenue, supporting and mentoring thousands of entrepreneurs to create more freedom in their lives by standing in their truth, leading by example and growing their business without sacrificing themselves.
money matters, but happiness matters more
A straight-talking thought leader, Lisa believes that the moment you stop being scared of who you really are, everything shifts. She’s lived through backlash, criticism and online noise to create her success by building unshakeable loyalty to who she is. Never afraid to speak her truth, over the last 9 years Lisa has shared her message and passion with thousands of people around the world. She’s spoken on the BBC, featured on numerous TV shows and has appeared in national newspapers and magazines including Forbes, The Telegraph, The Guardian and Business Insider. Lisa is frequently asked to train for other inspirational business owners audiences such as Tony Robbins, Dean Graziosi and Carrie Green and speaks on large stages around the world.
Everything she has seen, experienced, achieved and learned in business fuels her mission to help entrepreneurs to create the freedom and success they truly want. She’s here to dismantle the belief that success must cost your happiness. Believe it.
A Global Brand Strategist and co-founder of brand and marketing agency Nxt Level, Nicki champions expert business owners to build world class brands that raise the bar. With over 15 years experience in the personal brand and brand space and 9 of those running her own business.
she is the secret behind some of the biggest brand transformations in the entrepreneurial space.
Her identity-led approach is what makes her the secret behind the instant elevation of thousands of entrepreneurs. This work has brought combined client results in the multi-millions in the last few years alone.
In a world where it’s easier than ever to be repeated, Nicki believes that to truly become a category defining force leaders must do different differently. Because when you lead with originality, from who you are becoming and the highest version of yourself you show the world what’s possible, allowing the brand, the strategy and the demand to take care of itself.
She is an acclaimed speaker, sharing the stage alongside Vishen Likhani and Marissa Peers and alongside International Brands like Google. She has been featured in publications including Stylist, Metro, Grazia, and Woman Magazine, a bestselling author, with a second book in the works, cementing her position as the go-to in her field.
Identity. Positioning. Personal Brand. That’s what moves the needle at this level.
And the leaders who rise, will be the ones who see that, step into it, own it and embody it unapologetically. They’re the ones whose name will carry the weight, whose personal brands will set the tone, and whose presence will change what’s possible for everyone. They will become the bar-raisers, the standard setters and the reference points for what comes next.
They will become the ONE the industry watches. And that’s what World Class is designed to deliver for you. Because everything before was preparation. And now?
you become world class.
This is a high-level room.
This transformation is for those that we see have potential to become World Class.
If you’re feeling the friction of sameness in your industry, craving more depth, recognition and authority, saying yes to opportunities that dilute your genius or success that works but doesn’t fully reflect who you are now, then this is your sign.
You can stand on the edge, or you can soar into your highest potential…
You can define THE commercially powerful strategy that places you as the category of one. You can create the impact that matches the scale of your vision. You can cement your positioning not one, not two but five steps ahead of the conversation with a Personal Brand that’s so clear it cuts through the noise instantly with authority and truth. You can make creative decisions that redefine your trajectory and the moves that collapse time and shift perception fast.
you don’t have to do more to be more.
The industry has changed. Audiences no longer reward effort, they respond to clarity and opportunities don’t come from volume, they come from reputation. Because people don’t buy the best strategy, they buy the most trusted authority. And if your personal brand and identity haven’t evolved at the same pace of where you know you need to go right now, inevitably you’ll hit a plateau.
Inside World Class we know you don’t need more motivation, more information or validation. And you're sick of the recycled strategies from leaders who aren’t keeping up with the world.
And that means shifting internally and externally. To be able to hold the demand that is coming for you when you step into a World Class Personal Brand. To not only make the right moves, but know you’re ready for whatever comes next. And for some, that might mean using the skills you have developed to start something completely new. For others, it will mean the evolution of what you already have.
And we do it all in a room that mirrors your level, a room designed for leaders in momentum.
Are you ready to step in?
You need eyes on your brand, on you, to ensure you’re staying ahead of the curve.
THE WORLD CLASS EXPERIENCE
Every element of this high-level experience is designed to create a space for unique personal brand transformation...
DIRECT ACCESS TO 2 WORLD CLASS, GLOBAL STRATEGISTS
As a World Class member you’ll unlock unprecedented, high proximity access and high precision guidance from Lisa Johnson and Nicki James.
• A 1:1 Brand Direction Session with Nicki to set the foundations and vision of your Personal Brand
• A 1:1 Brand Strategy Session With Lisa to set the strategy for blowing that brand up.
PLUS! Direction documents and strategic plans written up by us to solidify your vision going forward.
SOS MENTORSHIP ON TAP VIA WHATSAPP…
You move fast, you take action and you’re ready to step into world class, category of one leadership so we’ll be there, by your side when the big decisions need to be made and you want to be sure you make the right move.
X2 MONTHLY THINK TANK SESSIONS
We’re not here to play small. Or safe. This is about the big, bold, category defining moves. In these thought-expanding spaces we’ll push you to think differently, expand what’s possible and to play a bigger game.
QUARTERLY IN-PERSON INTENSIVES WITH TAILORED SPOTLIGHT SESSIONS.
Designed to get you thinking like CEOs and leaders, our quarterly in-person days are here to move the needle in YOUR business. We’ll identify the precise constraints you’re facing and dive into your specific problem before you even get into the room. We’ll do the research on you and your issue and come to you with the solution. We spend time in small groups of people with similar problems hosting spotlight sessions with our experts, on what to do next, so everything is focused on moving forward with clarity and power.
OUR LITTLE BLACK BOOK.
In the afternoon of our quarterly in-person intensives we’ll open up our little black book to give you unrivalled access to opportunities with people that have the power to change everything for you.
WORLD CLASS STRATEGIC STACKS
We’ve worked with the best in the world, and we know what is really creating success right now, so we’ll package all the latest strategy, tactics and expertise into easy to action playbooks so you’re always at least one step ahead, ready to maximise every opportunity.
apply to join world class today...
12 MONTHS INSIDE WORLD CLASS. INVESTMENT IN FULL: ÂŁ24,000
or pay a deposit of ÂŁ7,000 and then x11 payments of ÂŁ1765
(all VAT included)
It’s time to take your place centre stage.
You’ve never been built for the middle. Never settled. Or waited for permission. You’ve always seen further, moved earlier and trusted your instincts. And now those instincts are heightened. For all the success, the credibility and the respect, you know that the identity you’re operating from is no longer the one that matches where you want to go next. And you can feel what’s meant for you louder than ever before.
You know you’re capable of more than the rooms you’re currently in allow. You’re tired of watching people with less depth take up more space. This isn’t ego. It’s knowing. And you know you’ve got so much more to do.
World Class isn’t about chasing a new level. It’s about honouring your true identity and the level you’ve already stepped into. It’s the room where you stop managing yourself and start leading as you. Where your presence is trusted, your thinking is valued and your authority is felt.
Welcome to the World Class Standard…
Together we’ll make your identity and originality your advantage. We’ll sharpen your positioning and accelerate your results. We’ll ensure you have the Personal Brand AND the strategy to rise.
And you’ll take your place as the one to be watching. This is what it means to be World Class. This is you.
